The European Capital of the 2000s: On Image Construction and Modeling

Corporate Reputation Review

Volumn 3, Issue 3, 2000, Pages 202-217

  Czarniawska, B ^a  

^a UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 17944375862     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540115     Document Type: Article

References (0)