Apples, oranges and fruit salad: A Delphi study of the IMC educational mix

Journal of Marketing Communications

Volumn 15, Issue 2-3, 2009, Pages 119-137

  Kerr, Gayle ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Curriculum development; Delphi study; Future of IMC education; IMC education; Obstacles to IMC curriculum

Indexed keywords

EID: 70449698349     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260902757522     Document Type: Article

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