Inhibition of brand integration amid changing agency structures

Journal of Marketing Communications

Volumn 13, Issue 2, 2007, Pages 149-168

  Kitchen, Philip J ^a   Spickett Jones, J Graham ^a   Grimes, Tony ^a  

^a UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Ad. agencies; Brand campaigns; Integrated marketing communications; PR agencies

Indexed keywords

EID: 34347242452     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260601009803     Document Type: Article

References (41)

1. Burgoyne, P. (2004) Turning the tables?, Creative Review, March, pp. 36-38.
2. Callahan, S. (2001) PR maintains grip on marketing budgets, B to B, Chicago, 86, pp. 16, 23.
3. Caywoood, C. et al. (1991) Integrated Marketing Communication: A Survey of National Goods Advertisers, unpublished report, Medill School of Journalism, Northwest University, June 1991.
4. Cornelissen, J. P. & Lock, A. R. (2000) Theoretical concept or management fashion? Examining the significance of IMC, Journal of Advertising Research, 40(5), pp. 7-15.
5. Cornwall, T. B. et al. (2001) Exploring managers' perceptions of the impact of sponsorship on brand equity, Journal of Advertising, 30(2), pp. 41-51.
6. Duncan, T. R. & Everett, S. E. (1993) Client perceptions of integrated communication, Journal of Advertising Research, 32(3), pp. 30-39.
7. Durkin, M. & Lawlor, M. A. (2001) The implications of the Internet on the advertising agency-client relationship, The Service Industries Journal, 21(2), pp. 175-190.
8. Evans, P. & Wurster, T. S. (2000) Blown to Bits: How the New Economics of Information Transforms Strategy, p. 11 (Boston, MA: Harvard Business School Press).
9. Gonring, M. P. (1994) Putting integrated marketing communication to work today, Public Relations Quarterly, 39(3), p. 45.
10. Hackley, C. (2000) Silent running: tacit, discursive and psychological aspects of management in a top UK. advertising agency, British Journal of Management, 11(3), pp. 239-254.
11. Halinen, A. (1997) Exchange Relationships on Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (London: Routledge).
12. Keenan, W. F. (2001) The right kind of advertising', Credit Card Management, 14(8), pp. 66-69.
13. Kitchen, P. J. (1999) Marketing Communication; Principles and Practice (London: International Thomson Business).
14. Kitchen, P. J. and CIPR Colleagues (2006) A Marketing Communications for 2010 (London: Chartered Institute of Public Relations).
15. Kitchen, P. J. & Li, T. (2005) Perceptions of integrated marketing communications: a Chinese ad and PR agency perspective, International Journal of Advertising, 24(1), pp. 51-78.
16. Kitchen, P. J. & Schultz, D. E. (1999) A multi-country comparison of the drive for IMC, Journal of Advertising Research, 39(1), pp. 21-38.
17. Kitchen, P. J. et al. (2005) Integrated marketing communication: a UK advertising and PR agency perspective, European Journal of Marketing, 24(1), pp. 51-78.
18. Kitchen, P. J. & de Pelsmacker, P. (2004) Integrated Marketing Communication; A Primer (London: Routledge).
19. Kotler, P. & Keller, P. (2006) Marketing Management, 12th edn (London: Pearson, Prentice Hall).
20. Lindell, P. G. (1997) You need integrated attitude to develop IMC, Marketing News, 31(11), p. 6.
21. Mazur, L. (2004) The bigger picture, Marketing Business, 27(April), pp. 26-29.
22. McArthur, D. M. & Griffin, T. (1997) A marketing management view of integrated marketing communication, Journal of Advertising Research, 37(5), pp. 19-26.
23. McGoon, C. (1999) Cutting-edge companies use integrated marketing communication, Communication World, 16(1), pp. 15-19.
24. McLaughlin, J. P. (1997) Why is IMC taking so long? Blame it on the clients, Marketing News, 31(19), pp. 27-30.
25. Moriarty, S. E. (1994) PR and IMC: the benefits of integrations, Public Relations Quarterly, 39(3), p. 38.
26. Pickton, D. & Broderick, A. (2001) Integrated Marketing Communication (Essex: Pearson Education Limited).
27. Punch, K. F. (1998) Introduction to Social Research: Quantitative and Qualitative Approaches (London: Sage Publications Inc.).
28. Schultz, D. E. (1993) Integration helps you plan communication from outside-in, Marketing News, 27(6), p. 12.
29. Schultz, D. E. (1994) Objectives drive tactics in IMC approach, Marketing News, 28(10), p. 14.
30. Schultz, D. E. (1995) Traditional advertising has role to play in IMC, Marketing News, 29(18), p. 18.
31. Schultz, D. E. (1997a) Check out your level of integration, Marketing News, 31(17), pp. 10-16.
32. Schultz, D. E. (1997b) IMC in the hyper-competitive marketplace, Marketing News, 31(15), p. 37.
33. Schultz, D. E. (1997c) Organize IMC programs from the outside-in, Marketing News, 31(22), p. 6.
34. Shimp, T. A. (2000) Advertising Promotion: Supplemental Aspects of Integrated Marketing Communication, Fifth Edition (Fort Worth, Texas: The Dryden Press, Harcourt College Publishers).
35. Smith, P. R. (2002) Marketing Communication; An Integrated Approach, Third Edition (London: Kogan Page Limited).
36. Ward, S. (2004) Relationship building, Marketing Business, 27(September), pp. 22-24.
37. Weilbacher, W. M. (2001) Point of view: does advertising cause a "hierarchy of effects"?, Journal of Advertising Research, 41(6), pp. 19-26.
38. Wright, R. (2000) Advertising (Essex: Pearson Education Limited).
39. Yarbrough, J. F. (1996a) Implementing IMC with ease, Sales and Marketing Management, 148(9), p. 73.
40. Yarborough, J. F. (1996b) Putting the pieces together, Sales and Marketing Management, 148(9), p. 68.
41. Yeshin, T. (1998) Marketing Communications Strategy 1998-1999, p. 4 (Oxford: Butterworth-Heinemann).