Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 851-856

  Ivens, Björn Sven ^a   Pardo, Catherine ^b   Tunisini, Annalisa ^c  

^a UNIVERSITY OF BAMBERG   (Germany)

^b EMLYON BUSINESS SCHOOL   (France)

^c UNIVERSITY OF URBINO   (Italy)

Author keywords

Integration; Marketing purchasing; Organizational issues

Indexed keywords

EID: 70449526087     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.06.008     Document Type: Article

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