A comparison of western business instruction in China with U.S. instruction: A case study of perceived program emphases and satisfaction levels

Journal of Teaching in International Business

Volumn 20, Issue 3, 2009, Pages 208-229

  Van Auken, Stuart ^a   Wells, Ludmilla G ^a   Borgia, Daniel ^a  

^a FLORIDA GULF COAST UNIVERSITY   (United States)

Author keywords

ANCOVA; Confucian culture; Partnerships; Program emphases; Satisfaction; Skill building

Indexed keywords

EID: 70449094535     PISSN: 08975930     EISSN: 15286991     Source Type: Journal    
DOI: 10.1080/08975930903099135     Document Type: Article

References (57)

1. Aguinis, H., & Roth, H. A. (2003, November). Teaching in China: Culture-based challenges. Paper presented at the Business Education and Emerging Market Economics: Trends and Prospects Conference, Atlanta, GA.
2. Antoniou, P. H., Kwong K., & Levitt, C. E. (2005). Pedagogical implications of studies of soft technology transfers to Chinese firms. In I. Alon & J. R. McIntyre (Eds.), Business and management education in China (pp. 229-252). Singapore: World Scientific Publishing Company.
3. Association to Advance Collegiate Schools of Business International Task Force on Effective and Inclusive Learning Environments. (1998). Effective and inclusive learning environments. St. Louis, MO: AACSB - International Association for Management Education.
4. Bagozzi, R. P. (1994). Measurement in marketing research: Basic principles of questionnaire design. In: R. P. Bagozzi (Ed.), Principles of marketing research (pp. 1-49). Cambridge, MA: Blackwell.
5. Baumgartner, H. & Steenkamp, J. B. E. M. (2001). Response styles in marketing research: A cross-national investigation. Journal of Marketing Research, 38(2), 143-156.
6. Chen, C., Lee, S., & Stevenson, H. W. (1995). Response style and cross-cultural comparisons of rating scales among East Asian and North American students. Psychological Science, 6(2), 170-175.
7. China is now second largest contributor to world economy. (2008, November 19). World Advertising Research Center News. Retrieved November 19, 2008 from http://www.warc.com/News/PrintNews/ tem.asp?NID524309
8. Clark III, I., & Flaherty, T. B. (2003). Challenges and solutions for marketing educators teaching in newly emerging markets. Journal of Marketing Education, 25(2), 118-129.
9. Davis, R., Misra, S., & Van Auken, S. (2000). Relating pedagogical preference of marketing seniors and alumni to attitude toward the major. Journal of Marketing Education, 22(4), 147-154.
10. Davis, R., Misra, S., & Van Auken, S. (2002). A gap analysis approach to marketing curriculum assessment: A study of skills and knowledge. Journal of Marketing Education, 24(3), 218-224.
11. de Man, H. (2006, March). Teaching management to Chinese students: A few notes from theory and practice. Presented at the Seminar: Teaching the Chinese Learner, Leiden University, Leiden, the Netherlands.
12. Diamantopoulos, A., Reynolds, N. L., & Simintiras, A. C. (2006). The impact of response styles on the stability of cross-national comparisons. Journal of Business Research, 59(8), 925-935.
13. Douglas, S. P., & Craig, C. S. (1983). International marketing research. Englewood Cliffs, NJ: Prentice Hall.
14. Eckholm, E. (2000, July 10). Beijing Journal: For Chinese students, fate is a single exam. The New York Times, p. A1.
15. Education Commission of the United States. (1996). Making quality count in undergraduate education (Report for the ECS Chairman's Quality Counts Agenda in Higher Education). Denver, CO: Author.
16. Floyd, C. J., & Gordon, M. E. (1998). What skills are most important? A comparison of employer, student and staff perceptions. Journal of Marketing Education, 20(2), 103-109.
17. Gao, G., Ting-Toomey, S., & Gudykunst, W. B. (1996). Chinese communication processes. In M. H. Bond (Ed.), The handbook of Chinese psychology (pp. 280-293). New York: Oxford University Press.
18. Goodwin, D. (1996). Effects of matching student and instructor learning style preferences on academic achievements in English. Doctoral dissertation, University of Arkansas, Fayetteville, AK.
19. Greenleaf, E. A. (1992). Measuring extreme response style. Public Opinion Quarterly, 56(3), 328-351.
20. Hvistendahl, M. (2009, February 19). Renewed attention to social science in China leads to new partnerships with American universities. Chronicle of Higher Education, 55(23), A35.
21. Johnson, R. R. (1996). An analysis of learner variables related to achievement in an introductory graduate statistics course. Doctoral dissertation, Wayne State University, Detroit, MI.
22. Kellogg Commission on the Future of State and Land-Grant Universities. (1996). Returning to our roots: The student experience. Clemson, SC: Clemson University Press.
23. Kuhlemeier, H., Van Den Berg, H., & Melse, L. (1996). Attitudes and achievements in the first year of German language instruction in Dutch secondary education. Modern Language Journal, 80, 494-508.
24. Lavelle, L., & Rutledge, S. (2006, January 9). China's new b-school boom. Business Week, pp. 40-43.
25. Leung, M.-Y., & Lu, X. (2008). China's learning curves: What works at mainland universities may not be as effective in Hong Kong. Teaching Toolbox, ASEE Prism, 17(8). Retrieved June 10, 2008 from http://www.prism-magazine.org/apr08/tt_03.cfm
26. Lysonski, S., & Durvasula, S. J. (1998). A cross-national investigation of student attitudes toward personal selling: Implications for marketing education. Journal of Marketing Education, 20(2), 161-173.
27. Lysonski, S., & Gaidis, W. (1994). A cross-cultural comparison of the ethics of business students. Journal of Business Ethics, 10 10), 141-150.
28. Matthews, V. E., Rivera, J. B., & Pineda, R. C. (2001). Management education abroad: Adaptation versus a cookie-cutter approach. Journal of Teaching in International Business, 12(4), 1-14.
29. McDaniel, S. W., & White, C. J. (1993, Spring). The quality of the academic preparation of undergraduate marketing majors: An assessment by company recruiters. Marketing Education Review, 4, 9-16.
30. Mitchell, A. A., & Olsen, J. C. (1981). Are product attitude beliefs the only mediators of advertising effects on brand attitudes? Journal of Marketing Research, 18(3), 318-332.
31. Nocera, J. (2008, April 19). China needs old boys with MBA's. The New York Times. Retrieved April 21, 2008 from http://www.nytimes.com/2008/04/19/business/19nocera.html
32. Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
33. Okebukola, P. A. (1986). The influence of preferred learning styles on cooperative learning in science. Science Education, 70, 509-517.
34. Okleshen, M., & Hoyt, R. (1996). A cross-cultural comparison of ethical perspectives and decision approaches of business students: United States of America versus New Zealand. Journal of Business Ethics, 15 5), 537-549.
35. Peltier, J. W., Hay, A., & Drago, W. (2006). Reflecting on reflection: Scale extension and a comparison of undergraduate business students in the United States and the United Kingdom. Journal of Marketing Education, 28(1), 5-16.
36. Peppas, S. C., & Yu, T. T. (2007). A cross-cultural assessment of attitudes of business students toward business ethics: A comparison of China and the USA. Chinese Management Studies, 1(4), 243-256.
37. Porter, A. C., & Raudenbush, S. W. (1987). Analysis of covariance: Its model and use in psychological research. Journal of Consumer Psychology, 34(4), 383-392.
38. Qian, W., Razzaque, M. A., & Keng, K. A. (2007). Chinese cultural values and giftgiving behavior. Journal of Consumer Marketing, 24 4), 214-228.
39. Rawwas, M. Y. A., Al-Khatib, J. A., & Vitell, S. J. (2004). Academic dishonesty: A cross-cultural comparison of U.S. and Chinese marketing students. Journal of Marketing Education, 26(1), 89-100.
40. Reynolds, N. L., Simintiras, A. C., & Diamantopoulos, A. (2003). A theoretical justification of sampling choices in international marketing research: Key issues and guidelines for researchers. Journal of International Business Studies, 34(1), 80-89.
41. Sears, R. R. (1961). Transcultural variables and conceptual equivalency. In E. Kaplan (Ed.), Studying personality cross-culturally (pp. 445-455). NewYork: Row Peterson.
42. Singh, J. (1995). Measurement issues in cross-national research. Journal of International Business Studies, 26(3), 597-619.
43. Singh, J. J., Vitell, S. J., Al-Khatib, J., & Clark, I., III. (2007). The role of moral intensity and personal moral philosophies in the ethereal decision making of marketers: A cross-cultural comparison of China and the United States. Journal of International Marketing, 15(2), 86-112.
44. Stivers, B. P., Adams, J. S., & Liu, B. (2007). Managerial success factors: A Chinese profile. Journal of Teaching in International Business, 18(4), 57-80.
45. Triandis, H. C. (1995). Individualism and collectivism. San Francisco: Westview Press.
46. Undergraduate program satisfaction: Further findings. (1998, Spring). The AACSB Newsline, pp. 22-25.
47. Van Auken, S., Barry, T. E., & Bagozzi, R. P. (2006). A cross-country construct validation of cognitive age. Journal of the Academy of Marketing Science, 34(3), 439-455.
48. Van Auken, S., & Chrysler, E. (2004). On the efficacy of general versus specific attitudinal measurers toward an MBA program. In B. B. Anderson & D. Coors (Eds.), Marketing Educators' Association Conference Proceedings (pp. 107-110). Madison, WI: Omnipress.
49. Van Auken, S., Wells, L. G., & Chrysler, E. (2005). The relative value of skills and knowledge, and teaching methods in explaining master of business administration (MBA) program return on investment. Journal of Education for Business, 81(1), 41-45.
50. Van de Vijver, F., & Leung, K. (1997). Methods and data analysis for cross-cultural research (pp. 60-61). Thousand Oaks, CA: Sage Publications.
51. Wang, X., He, W., & Yu, K. (2005). East meets west: The dilemma of management pedagogy in China. In I. Alon & J. R. McIntyre (Eds.), Business and management education in China (pp. 165-180). Singapore: World Scientific Publishing Company.
52. Wenge, F. (2005, May). Business education in China. Speech presented at the Chinese-Danish Business and Research Cooperation on Tourism and Related Industries, Center for Tourism and Culture Management, Copenhagen Business School, Copenhagen, Denmark.
53. Willis, M. (2004). An evaluation of levels of adaptation used in the teaching of foreign university degree programs in China. Journal of Teaching in International Business, 16(2), 27-49.
54. Willis, M. (2007). Suggestions and procedures for choosing a Chinese institution of higher education as a partner. Journal of Teaching in International Business, 18(2-3), 9-43.
55. Witte, A. E., Sequeira, I., & Fonteyne, C. (2003). Internationalizing the assessment criteria to build cross-cultural competency: American and Chinese educational encounters. Journal of International Teaching in Business, 14(4), 61-78.
56. Zhang, Y., Kohnstamm, G. A., Cheung, P. C., & Lau, S. (2001). A new look at the old "little emperor": Developmental changes in the personality of only children in China. Social Behavior and Personality, 29 7), 725-732.
57. Zimmerman, A., & Fey, R. (2002). Undergraduate business education in the People's Republic of China: Adaptation to the market economy. Journal of Teaching in International Business, 12(4), 15-28.