메뉴 건너뛰기




Volumn 12, Issue 3, 2001, Pages 259-269

On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths

Author keywords

Bayesian statistics; Choice models; Classical statistics; Hierarchical bayes; Maximum likelihood; Mixed logit

Indexed keywords


EID: 0001042673     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1011120928698     Document Type: Article
Times cited : (201)

References (13)
  • 1
    • 0347192053 scopus 로고    scopus 로고
    • Marketing Models of Customer Heterogeneity
    • Allenby, Greg M., and Peter E. Rossi. (1999). "Marketing Models of Customer Heterogeneity," Journal of Econometrics, 89(1-2), 57-78.
    • (1999) Journal of Econometrics , vol.89 , Issue.1-2 , pp. 57-78
    • Allenby, G.M.1    Rossi, P.E.2
  • 2
    • 85108005681 scopus 로고    scopus 로고
    • Using Extremes to Design Products and Segment Markets
    • Allenby, Greg M., and James L. Ginter. (1996). "Using Extremes to Design Products and Segment Markets," Journal of Marketing Research, 32, 392-403.
    • (1996) Journal of Marketing Research , vol.32 , pp. 392-403
    • Allenby, G.M.1    Ginter, J.L.2
  • 3
    • 0442325132 scopus 로고    scopus 로고
    • Account-Level Modeling for Trade Promotions: An Application of a Constrained Parameter Hierarchical Model
    • Forthcoming
    • Boatwright, Peter, Robert M. McCulloch, and Peter Rossi, 1999. "Account-Level Modeling for Trade Promotions: An Application of a Constrained Parameter Hierarchical Model," Forthcoming, Journal of the American Statistical Association, 94, 1063-1073.
    • (1999) Journal of the American Statistical Association , vol.94 , pp. 1063-1073
    • Boatwright, P.1    McCulloch, R.M.2    Rossi, P.3
  • 6
    • 0002388032 scopus 로고
    • Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
    • Green, Paul E., and Srinivasan V. (1990). "Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, 54, (October) 3-19.
    • (1990) Journal of Marketing , vol.54 , Issue.OCTOBER , pp. 3-19
    • Green, P.E.1    Srinivasan, V.2
  • 8
    • 0030521288 scopus 로고    scopus 로고
    • Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
    • Lenk, Peter J., Wayne S. DeSarbo, Paul E. Green, and Martin R. Young. (1996). "Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs," Marketing Science, 15(2), 173-191.
    • (1996) Marketing Science , vol.15 , Issue.2 , pp. 173-191
    • Lenk, P.J.1    DeSarbo, W.S.2    Green, P.E.3    Young, M.R.4
  • 9
    • 0034365737 scopus 로고    scopus 로고
    • Mixed MNL Models for Discrete Response
    • McFadden, Daniel L., and Kenneth E. Train, 2000, "Mixed MNL Models for Discrete Response," Journal of Applied Econometrics, 15(5), 447-470.
    • (2000) Journal of Applied Econometrics , vol.15 , Issue.5 , pp. 447-470
    • McFadden, D.L.1    Train, K.E.2
  • 11
    • 0003980332 scopus 로고    scopus 로고
    • Working paper, Department of Economics, University of California, Berkeley. Paper and estimation software are available
    • Revelt, D., and Kenneth E. Train. (1999). "Customer-Specific Taste Parameters and Mixed Logit," Working paper, Department of Economics, University of California, Berkeley. Paper and estimation software are available on http://elsa.berkeley.edu/users/train/index.html
    • (1999) Customer-Specific Taste Parameters and Mixed Logit
    • Revelt, D.1    Train, K.E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.