Gratitude works: Its impact and the mediating role of affective commitment in driving positive outcomes

Journal of the Academy of Marketing Science

Volumn 37, Issue 4, 2009, Pages 455-469

  Raggio, Randle D ^a   Folse, Judith Anne Garretson ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Affective commitment; Gratitude; Hurricane Katrina; Public policy; Tourism

Indexed keywords

EID: 70350593948     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0144-2     Document Type: Article

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