Developing a marketing strategy for nonprofit organizations: An exploratory study

Journal of Nonprofit and Public Sector Marketing

Volumn 21, Issue 2, 2009, Pages 184-201

  Pope, Jennifer A ^a   Isely, Elaine Sterrett ^a   Asamoa Tutu, Fidel ^a  

^a GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Marketing strategy; Nonprofit marketing; Nonprofit survey

Indexed keywords

EID: 70350246663     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802529532     Document Type: Article

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