Direct marketing in non-profit services: Investigating the case of the arts industry

Journal of Services Marketing

Volumn 17, Issue 2, 2003, Pages 141-160

  Arnold, Mark J ^a   Tapp, Shelley R ^b  

^a SAINT LOUIS UNIVERSITY   (United States)

^b WEST TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986064564     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040310467916     Document Type: Article

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