Nonprofit organizations' use of the internet: A content analysis of communication trends on the internet sites of the philanthropy 400

Nonprofit Management and Leadership

Volumn 18, Issue 1, 2007, Pages 59-76

  Waters, Richard D ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892887275     PISSN: 10486682     EISSN: 15427854     Source Type: Journal    
DOI: 10.1002/nml.171     Document Type: Article

References (45)

1. Arrigo, M. “Warning: Use of the Internet May Be Hazardous to Your Organization's Health.” Nonprofit World, 2000, 18(5), 6–10.
2. Austin, J. “The E-Philanthropy Revolution Is Here to Stay.” Chronicle of Philanthropy, Mar. 8, 2001, pp. 72–73.
3. Corby, K., and Sowards, S. “Authoring Specialized Web Sites: The Education Book Reviews Web Site.” Reference Services Review, 2000 28 (1), 47–54.
4. Cutlip, S., Center, A., and Broom, G. Effective Public Relations. Upper Saddle River, N.J.: Prentice Hall, 1994.
5. Elliot, B., Katsioloudes, M., and Weldon, R. “Nonprofit Organizations and the Internet.” Nonprofit Management and Leadership, 1998 8(3), 297–303.
6. Epner, S. “Surviving Fundraising on the Internet.” Nonprofit World, 2004, 22(2), 17–20.
7. Evans, R. I. “A New Era in Philanthropy.” Nonprofit World, 2001 19(2), 34–36.
8. Frenza, J. P., and Hoffman, L. “Fundraising on the Internet: Three Easy Strategies for Nonprofits.” Nonprofit World, 1999, 17(4), 10–13.
9. Getzendanner, J. D. “A Difference That Makes a Difference.” In D. F. Burlingame, and M. J. Poston (eds.), The Impact of Technology on Fundraising. New Directions for Philanthropic Fundraising, no. 25. San Francisco: Jossey-Bass, 1999.
10. Grunig, J. E., and Hunt, T. Managing Public Relations. New York: Holt, 1984.
11. Hall, M. R. “Fundraising and Public Relations: A Comparison of Pro-gramme Concepts and Characteristics.” International Journal of Nonprofit and Voluntary Sector Marketing, 2002, 7(4), 368–381.
12. Hart, T. “E-Philanthropy: Using the Internet to Build Support.” International Journal of Nonprofit and Voluntary Sector Marketing, 2002, 7 (4), 353–360.
13. Hart, T., and Johnston, M. “Building Trust Online.” In M. Warwick, T. Hart, and N. Allen (eds.), Fundraising on the Internet. San Francisco: Jossey-Bass, 2002.
14. Hodgkinson, V. A., and Nelson, K. E. “Major Issues Facing America's Nonprofit Sector.” Nonprofit Review, 2001, 1(2), 113–118.
15. Hooper, P., and Stobart, S. “Using Third-Party Services to Reduce the Development Cost and Improve the Effectiveness of Charity Websites.” International Journal of Nonprofit and Voluntary Sector Marketing, 2003, 8(4), 328–337.
16. Hyde, M. J., and Mitra, A. “Communication, Acknowledgement, and the Morality of Cyberspace.” In D. F. Burlingame, and M. J. Poston (eds.), The Impact of Technology on Fundraising. New Directions for Philanthropic Fundraising, no. 25. San Francisco: Jossey-Bass, 1999.
17. Iecovich, E. “Responsibilities and Roles of Boards in Nonprofit Organizations: The Israeli Case.” Nonprofit Management and Leadership, 2004, 15(1), 5–24.
18. Johnston, M. “Fund Raising on the Net.” In J. M. Greenfield (ed.) The Nonprofit Handbook: Fundraising. Hoboken, N.J.: Wiley, 2001.
19. Kang, S., and Norton, H. “Nonprofit Organizations' Use of the World Wide Web: Are They Sufficiently Fulfilling Organizational Goals?” Public Relations Review, 2004, 30, 279–284.
20. Kawashima, N. “The Emerging Nonprofit Sector in Japan: Recent Changes and Prospects.” Nonprofit Review, 2001, 1(1), 5–14.
21. Kelly, K. S. Fund Raising and Public Relations: A Critical Analysis. Mahwah, N.J.: Erlbaum, 1991.
22. Kelly, K. S. “Using Public Relations Theory to Conceptualize and Test Models of Fund Raising.” Journalism and Mass Communication Quarterly, 1995, 72(1), 106–127.
23. Kelly, K. S. Effective Fund-Raising Management. Mahwah, N.J.: Erlbaum, 1998.
24. Kelly, K. S. “ROPES: A Model of the Fund-Raising Process.” In J. M. Greenfield (ed.), The Nonprofit Handbook: Fundraising. Hobo-ken, N.J.: Wiley, 2001.
25. Larose, M. “Online Giving Rose at Many Big Charities.” Chronicle of Philanthropy, June 12, 2003, p. 23.
26. Lee, T. E., Chen, J. Q., and Zhang, R. “Utilizing the Internet as a Competitive Tool for Nonprofit Organizations.” Journal of Computer Information Systems, 2001, 41(3), 26–31.
27. Lenkowsky, L. “Foundations and Corporate Philanthropy.” In L. M. Salamon (ed.), The State of Nonprofit America. Washington, D.C.: Brookings Institution Press, 2002.
28. Lewis, P. “Expressing Our Profession.” NSFRE Advancing Philanthropy, Spring 1996, p. 3.
29. National Society of Fundraising Executives. Glossary of Fund-Raising Terms. Alexandria, Va.: National Society of Fund Raising Executives, 1996.
30. Olsen, M., Keevers, M., Paul, J., and Covington, S. “E-Relationship Development Strategy for the Nonprofit Fundraising Professional”. International Journal of Nonprofit and Voluntary Sector Marketing, 2001, 6(4), 364–373.
31. Pew Internet and American Life Project. “Percentage of U.S. Adults Online.” 2006.
32. Retrieved Sept. 22, 2006, from http://www.pewinternet. org/trends/Internet_Adoption_4.26.06.pdf.
33. Ragsdale, J. D. “Quality Communication in Achieving Fundraising Excellence.” In D. A. Brehmer (ed.), Communicating Effectively with Major Donors. New Directions for Philanthropic Fundraising, no. 10. San Francisco: Jossey-Bass, 1995.
34. Salamon, L. M. “The Resilient Sector: The State of Nonprofit America.” In L. M. Salamon (ed.), The State of Nonprofit America. Washington, D.C.: Brookings Institution Press, 2002.
35. Saxton, J. “The Growth of the Internet, Digital Television, and Mobile Telephony and Implications for Not-for-Profit Marketing.” International Journal of Nonprofit and Voluntary Sector Marketing, 2001, 6 (4), 347–363.
36. Schneider, J. A. “Small, Minority-Based Nonprofits in the Information Age.” Nonprofit Management and Leadership, 2003, 13(4), 383–399.
37. Sexton, S., and Love, S. “Dos and Don'ts of Web Design.” In M. Warwick, T. Hart, and N. Allen (eds.), Fundraising on the Inter-net. San Francisco: Jossey-Bass, 2002.
38. Sullivan, S. “E-Philanthropy and Donor Management Systems.” In M. Warwick, T. Hart, and N. Allen (eds.), Fundraising on the Internet. San Francisco: Jossey-Bass, 2002.
39. Tobin, G. “Between the Lines: Intricacies of Major Donor Communication.” In D. A. Brehmer (ed.), Communicating Effectively with Major Donors. New Directions for Philanthropic Fundraising, no. 10. San Francisco: Jossey-Bass, 1995.
40. Van Til, J. “Defining Philanthropy.” In J. Van Til (ed.), Critical Issues in American Philanthropy: Strengthening Theory and Practice. San Francisco: Jossey-Bass, 1990.
41. Wallace, N. “Online Giving Soars as Donors Turn to the Internet Following Attacks.” Chronicle of Philanthropy, Oct. 4,2001, p. 22.
42. Wallace, N. “Online Donations Making Gains.” Chronicle of Philanthropy, June 12, 2003, pp. 20–25.
43. Warwick, M. “The Emerging Gold Standard of Integrated Fundrais-ing.” In M. Warwick, T. Hart, and N. Allen (eds.), Fundraising on the Internet. San Francisco: Jossey-Bass, 2002.
44. Waters, R. D., and Nee, M. J. “Non-Profit Healthcare Organizations' Use of the World Wide Web to Relay Medical and Scientific Information.” Paper presented to the Science Communication Group, Association for Education in Journalism and Mass Communication Annual Convention, Phoenix, Ariz., Aug. 2000.
45. Young, D., and Salamon, L. M. “Commercialization, Social Ventures, and For-Profit Competition.” In L. M. Salamon (ed.), The State of Nonprofit America. Washington, D.C.: Brookings Institution Press, 2002.