Barriers to repeat patronage: The impact of spectator constraints

European Journal of Marketing

Volumn 43, Issue 1, 2009, Pages 169-187

  Pritchard, Mark P ^a   Funk, Daniel C ^b   Alexandris, Kostas ^c  

^a CENTRAL WASHINGTON UNIVERSITY   (United States)

^b GRIFFITH UNIVERSITY   (Australia)

^c ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Consumers; Marketing strategy; Sporting events

Indexed keywords

EID: 70349798838     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910923283     Document Type: Article

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