Part VI: How Should Reputations be Managed in Good Times and Bad Times?: Increasing effectiveness of managing strategic issues affecting a firm's reputation

Corporate Reputation Review

Volumn 1, Issue 2, 1997, Pages 135-140

  van Riel, Cees BM ^a   van den Bosch, Frans AJ ^b  

^a Department of Marketing Management   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0002097856     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540033     Document Type: Article

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