The research on school marketing: Current issues and future directions

Journal of Educational Administration

Volumn 42, Issue 3, 2004, Pages 375-400

  Oplatka, Izhar ^a   Hemsley Brown, Jane ^b  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Education; Marketing policy; Public relations; Schools

Indexed keywords

EID: 49349102051     PISSN: 09578234     EISSN: None     Source Type: Journal    
DOI: 10.1108/09578230410534685     Document Type: Review

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