Marketing Research Traditions: Toward Theoretical Unification or Pluralism?

Australasian Marketing Journal

Volumn 15, Issue 1, 2007, Pages 61-66

  Möller, Kristian ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Marketing theory; Paradigms; Paradoxes and dualities; Service dominant logic

Indexed keywords

EID: 70349630076     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(07)70030-7     Document Type: Article

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