Theoretical aspects of product positioning in the market;Prekės pozicionavimo rinkoje teoriniai aspektai

Engineering Economics

Volumn 1, Issue 56, 2008, Pages 97-103

  Ostasevičiute, Ruta ^a   Šliburyte, Laimona ^a  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

Author keywords

Determinant attributes; Positioning and repositioning strategy; Positioning map; Positioning statement; Product positioning; Product positioning steps

Indexed keywords

EID: 70349498985     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (29)

1. Aaker, D. A. Strategic Marketing Management. New York: The Free Press, 2005.
2. Arora R. Product positioning based on search, experience and creedence attributes using conjoint analysis // Journal of product and brand management, Nr.5, 2006.
3. Bhat, S. Symbolic and functional positioning of brands/S. Bhat, S. Reddy //Journal of Consumer Marketing, 1998, No 1, p. 32-43.
4. th edition/ L. Boone, D. Kurtz. Harcourt, 2001.
5. Brooksbank R. The anatomy of positioning strategy. // Marketing intelligence and planning. 1994, No. 4,
6. Capon, N. Marketing Management/N. Capon, J. M. Hulbert. Upper Saddle River, 2001.
7. Dikcius, V. Marketingo tyrimai: teorija ir praktika. Vilnius, 2006.
8. Doyle, P. Marketing management and strategy Fourth edition./P. Doyle, Ph. Stern, Harlow, 2006.
9. th edition/M. Etzel, B. Walker, W. Stanton. New Jersey, 1997.
10. th edition/Boston, 1997.
11. Fill, Ch. Marketing communications: engagement, strategies and practice/Harlow, 2006.
12. Grancutt, J. Marketing: essential principles, new realities/J. Grancutt, P. Leadley, P. Forsyth. London, 2004.
13. Holley, G. Market -Focused resources, competitive positioning and firm performance/G. Holley, G. Greenley, J. Fahy and J. Cadogan //Journal of Marketing Management,2001, No 5/6, p 503-520.
14. Hooley, G. Marketing strategy and competitive positioning/G. Hooley, J. Saunders, F.N. Piercy. Prentice Hall, 2005.
15. th edition /M.D. Hutt, T.W. Spech. Prentice Hall, 2004.
16. Janonis, V. Brand Image Formation/V. Janonis, R. Virvilaite // Inzinerine ekonomika - Engineering Economics. 2007, No 2 (52) p. 78-90.
17. Kalafatis S.P., Positioning strategies in business markets/S.P. Kalafatis, M.H. Tsogas, C. Blankson // Journal of business and industrial marketing. No 6, 2000 p.416-437.
18. Knox S. Positioning and branding your organization // Journal of Product and Brand management, Nr. 2, 2004.
19. th edition/Ph. Kotler, K.L. Keller. Upper Saddle River, 2006.
20. th edition/Ph. Kotler, Armstrong, G. New Jersey, 1994.
21. Kotler, Ph. Rinkodaros principal/Ph. Kotler, G. Armstrong, J. Saunders, V. Wong. Kaunas, 2003.
22. Kotler, Ph. A framework for marketing management. Third edition./Ph. Kotler, K.L. Keller. Upper Saddle River, 2007.
23. Lamb, W. Jr. Marketing. 7th edition/W. Lamb, Jr., W. Hair. Jr., C. McDaniel. Thompson south Western, 2004.
24. Marsden, P. Brand positioning: meme's the word. // Marketing intelligence and planning, No. 5, 2002.
25. Pranulis, V. Marketingo tyrimai/Vilnius, 1998.
26. Ries, A. Positioning: The Battle for Your Mind/A.Ries, J. Trout. New York: McGraw-Hill, 1986.
27. Rossiter, J. Advertising Communications and Promotion Management/J. Rossiter, L. Piercy. New York: McGraw hill, 1997.
28. Sheinin, DA. Positioning brand extensions: implications for beliefs and attitudes // Journal of Product & Brand Management, 1998, No 2.
29. Winer, R.S. Marketing Management. Third edition/Upper SaddleRiver, 2007.