Brand positioning: meme's the word

Marketing Intelligence & Planning

Volumn 20, Issue 5, 2002, Pages 307-312

  Marsden, Paul ^a  

^a UNIVERSITY OF SUSSEX   (United Kingdom)

Author keywords

Brands; Positioning

Indexed keywords

EID: 84986019131     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210441558     Document Type: Article

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