Mediated relationships between the constituents of service quality and behavioural intentions: A study of women's college basketball fans

International Journal of Sport Management and Marketing

Volumn 4, Issue 4, 2008, Pages 390-411

  Koo, Gi Yong ^a   Andrew, Damon P S ^b   Kim, Sora ^c  

^a UNIVERSITY OF TENNESSEE   (United States)

^b TROY UNIVERSITY   (United States)

^c DEPAUL UNIVERSITY   (United States)

Author keywords

Behavioural intentions; Perceived service quality; Satisfaction; Service attributes; Women's college basketball

Indexed keywords

EID: 70349416619     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2008.022378     Document Type: Article

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