Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image

Journal of Advertising

Volumn 38, Issue 2, 2009, Pages 5-20

  Pope, Nigel ^a   Voges, Kevin E ^b   Brown, Mark ^c  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF CANTERBURY   (New Zealand)

^c UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349311399     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367380201     Document Type: Article

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