-
2
-
-
36448945038
-
A semantic approach to contextual advertising
-
ACM Press
-
A. Broder, M. Fontoura, V. Josifovski, and L. Riedel. A semantic approach to contextual advertising. In Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval, pages 559-566. ACM Press, 2007.
-
(2007)
Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
, pp. 559-566
-
-
Broder, A.1
Fontoura, M.2
Josifovski, V.3
Riedel, L.4
-
3
-
-
31844446958
-
Learning to rank using gradient descent
-
C. Burges, T. Shaked, E. Renshaw, A. Lazier, M. Deeds, N. Hamilton, and G. Hullender. Learning to rank using gradient descent. In Proceedings of the 22nd International Conference on Machine Learning (ICML), pages 89-96, 2005.
-
(2005)
Proceedings of the 22nd International Conference on Machine Learning (ICML)
, pp. 89-96
-
-
Burges, C.1
Shaked, T.2
Renshaw, E.3
Lazier, A.4
Deeds, M.5
Hamilton, N.6
Hullender, G.7
-
4
-
-
35048818727
-
Clustering of bipartite advertiser-keyword graph
-
IEEE Computer Society Press
-
J. Carrasco, D. Fain, K. Lang, and L. Zhukov. Clustering of bipartite advertiser-keyword graph. In Proceedings of the Workshop on Clustering Large Datasets, IEEE Conference on Data Mining. IEEE Computer Society Press, 2003.
-
(2003)
Proceedings of the Workshop on Clustering Large Datasets, IEEE Conference on Data Mining
-
-
Carrasco, J.1
Fain, D.2
Lang, K.3
Zhukov, L.4
-
6
-
-
57349167604
-
Semantic associations for contextual advertising
-
M. Ciaramita, V. Murdock, and V. Plachouras. Semantic associations for contextual advertising. International Journal of Electronic Commerce Research - Special Issue on Online Advertising and Sponsored Search, 9(1), pages 1-15, 2008.
-
(2008)
International Journal of Electronic Commerce Research - Special Issue on Online Advertising and Sponsored Search
, vol.9
, Issue.1
, pp. 1-15
-
-
Ciaramita, M.1
Murdock, V.2
Plachouras, V.3
-
7
-
-
85116919751
-
Incremental parsing with the perceptron algorithm
-
M. Collins and B. Roark. Incremental parsing with the perceptron algorithm. In Proceedings of ACL 2004, 2004.
-
(2004)
Proceedings of ACL 2004
-
-
Collins, M.1
Roark, B.2
-
9
-
-
57349131789
-
Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms
-
J. Feng, H. Bhargava, and D. Pennock. Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms. INFORMS Journal on Computing, 19(1): 137-148, 2007.
-
(2007)
INFORMS Journal on Computing
, vol.19
, Issue.1
, pp. 137-148
-
-
Feng, J.1
Bhargava, H.2
Pennock, D.3
-
10
-
-
0033281425
-
Large margin classification using the perceptron algorithm
-
Y. Freund and R. Schapire. Large margin classification using the perceptron algorithm. Machine Learning, 37(3):277-296, 1999.
-
(1999)
Machine Learning
, vol.37
, Issue.3
, pp. 277-296
-
-
Freund, Y.1
Schapire, R.2
-
14
-
-
84885665252
-
Accurately interpreting clickthrough data as implicit feedback
-
T. Joachims, L. Granka, B. Pang, H. Hembrooke, and G. Gay. Accurately interpreting clickthrough data as implicit feedback. In ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR), pages 154-161, 2005.
-
(2005)
ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR)
, pp. 154-161
-
-
Joachims, T.1
Granka, L.2
Pang, B.3
Hembrooke, H.4
Gay, G.5
-
16
-
-
84925297554
-
Implicit feedback: Using behavior to infer relevance
-
Springer Publishing
-
D. Kelly. Implicit feedback: Using behavior to infer relevance. In New Directions in Cognitive Information Retrieval, pages 169 - 186. Springer Publishing, 2005.
-
(2005)
New Directions in Cognitive Information Retrieval
, pp. 169-186
-
-
Kelly, D.1
-
19
-
-
33750344115
-
Learning to advertise
-
ACM Press
-
A. Lacerda, M. Cristo, M. Goncalves, W. Fan, N. Ziviani, and B. Ribeiro-Neto. Learning to advertise. In Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval, pages 549-556. ACM Press, 2006.
-
(2006)
Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval
, pp. 549-556
-
-
Lacerda, A.1
Cristo, M.2
Goncalves, M.3
Fan, W.4
Ziviani, N.5
Ribeiro-Neto, B.6
-
20
-
-
1942418654
-
The perceptron algorithm with uneven margins
-
San Francisco, CA, USA, Morgan Kaufmann Publishers Inc
-
Y. Li, H. Zaragoza, R. Herbrich, J. Shawe-Taylor, and J. Kandola. The perceptron algorithm with uneven margins. In Proceedings of the Nineteenth International Conference on Machine Learning (ICML), pages 379-386, San Francisco, CA, USA, 2002. Morgan Kaufmann Publishers Inc.
-
(2002)
Proceedings of the Nineteenth International Conference on Machine Learning (ICML)
, pp. 379-386
-
-
Li, Y.1
Zaragoza, H.2
Herbrich, R.3
Shawe-Taylor, J.4
Kandola, J.5
-
21
-
-
45449095122
-
Letor: Benchmark dataset for research on learning to rank for information retrieval
-
T. Liu, J, Xu, T. Qin, W. Xiong, and H. Li. Letor: Benchmark dataset for research on learning to rank for information retrieval. In Proceedings of the SIGIR 2007 Workshop on Learning to Rank for Information Retrieval, 2007.
-
(2007)
Proceedings of the SIGIR 2007 Workshop on Learning to Rank for Information Retrieval
-
-
Liu, T.1
Xu, J.2
Qin, T.3
Xiong, W.4
Li, H.5
-
25
-
-
84885668638
-
Impedance coupling in content-targeted advertising
-
ACM Press
-
B. Ribeiro-Neto, M. Cristo, P. Golgher, and E. D. Moura. Impedance coupling in content-targeted advertising. In Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval, pages 496-503. ACM Press, 2005.
-
(2005)
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval
, pp. 496-503
-
-
Ribeiro-Neto, B.1
Cristo, M.2
Golgher, P.3
Moura, E.D.4
-
26
-
-
11144273669
-
The perceptron: A probabilistic model for information storage and organization in the brain
-
F. Rosemblatt. The perceptron: A probabilistic model for information storage and organization in the brain. Psychological Review, 65(6):386-408, 1958.
-
(1958)
Psychological Review
, vol.65
, Issue.6
, pp. 386-408
-
-
Rosemblatt, F.1
-
27
-
-
0022471098
-
Learning internal representation by backpropagating errors
-
D. Rumelhart, G. Hinton, and R. Williams. Learning internal representation by backpropagating errors. Nature, 323(99):533-536, 1986.
-
(1986)
Nature
, vol.323
, Issue.99
, pp. 533-536
-
-
Rumelhart, D.1
Hinton, G.2
Williams, R.3
-
28
-
-
34250638291
-
A web-based kernel function for measuring the similarity of short text snippets
-
New York, NY, USA, ACM
-
M. Sahami and T. D. Heilman. A web-based kernel function for measuring the similarity of short text snippets. In Proceedings of the 15th international conference on World Wide Web, pages 377-386, New York, NY, USA, 2006. ACM.
-
(2006)
Proceedings of the 15th international conference on World Wide Web
, pp. 377-386
-
-
Sahami, M.1
Heilman, T.D.2
-
32
-
-
18744379170
-
Optimizing web search using web click-through data
-
New York, NY, USA, ACM
-
G.-R. Xue, H.-J. Zeng, Z. Chen, Y. Yu, W.-Y. Ma, W. Xi, and W. Fan. Optimizing web search using web click-through data. In Proceedings of the thirteenth ACM international conference on Information and knowledge 'management (CIKM), pages 118-126, New York, NY, USA, 2004. ACM.
-
(2004)
Proceedings of the thirteenth ACM international conference on Information and knowledge 'management (CIKM)
, pp. 118-126
-
-
Xue, G.-R.1
Zeng, H.-J.2
Chen, Z.3
Yu, Y.4
Ma, W.-Y.5
Xi, W.6
Fan, W.7
|