Does culture affect evaluation expressions?: A cross-cultural analysis of Chinese and American computer game reviews

European Journal of Marketing

Volumn 43, Issue 5-6, 2009, Pages 686-707

  Tsang, Alex S L ^a   Prendergast, Gerard ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Collectivism; Communication technologies; Computer software; Cross cultural studies; Culture; Function evaluation

Indexed keywords

EID: 69949085266     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910947007     Document Type: Article

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