Privacy concern and online personalization: The moderating effects of information control and compensation

Electronic Commerce Research

Volumn 9, Issue 3, 2009, Pages 203-223

  Taylor, David G ^a   Davis, Donna F ^b   Jillapalli, Ravi ^c  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

^c TEXAS STATE UNIVERSITY   (United States)

Author keywords

Compensation; Implicit data collection; Information control; Online trust; Personalization; Privacy concern

Indexed keywords

DATA PRIVACY; INFORMATION SYSTEMS; INFORMATION USE; ONLINE SYSTEMS;

BEHAVIORAL INTENTION; COMPENSATION; DATA COLLECTION; IMPLICIT DATA COLLECTION; INFORMATION CONTROL; ONLINE INTERACTION; ONLINE TRUST; PERSONAL INFORMATION; PERSONALIZATIONS; PRIVACY CONCERNS;

PUBLIC RELATIONS;

EID: 69849096669     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-009-9036-2     Document Type: Article

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