Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data

Journal of Marketing Research

Volumn 46, Issue 4, 2009, Pages 531-542

  Sungho, Park ^a   Gupta, Sachin ^a  

^a The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

Aggregate data; Brand choice; Endogeneity; Heterogeneity; Logit model; Random coefficients; Scanner data; Simulated maximum likelihood

Indexed keywords

EID: 69549117134     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.4.531     Document Type: Article

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