Benefit segmentation: A review of its applications to travel and tourism research

Journal of Travel and Tourism Marketing

Volumn 9, Issue 4, 2000, Pages 21-45

  Frochot, Isabelle ^a   Morrison, Alastairm ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Benefit segmentation; Marketing; Marketing research

Indexed keywords

EID: 0005845856     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v09n04_02     Document Type: Article

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