Using a fuzzy classification approach to assess e-commerce Web sites: An empirical investigation

ACM Transactions on Internet Technology

Volumn 9, Issue 3, 2009, Pages

  Zhou, Duanning ^a   Huang, Wayne Wei ^b,c  

^a EASTERN WASHINGTON UNIVERSITY   (United States)

^b OHIO UNIVERSITY   (United States)

^c HARVARD UNIVERSITY   (United States)

Author keywords

E commerce Web site assessment; E commerce Web site assessment system; Fuzzy set

Indexed keywords

ASSESSMENT SCALE; ASSESSMENT SYSTEM; BUSINESS NEEDS; E-COMMERCE; E-COMMERCE WEB SITE ASSESSMENT; E-COMMERCE WEB SITE ASSESSMENT SYSTEM; EMPIRICAL INVESTIGATION; FUZZY CLASSIFICATION; HUMAN ASSESSORS; IMPRECISE INFORMATION; KEY FACTORS; MODELING UNCERTAINTIES; ON-LINE ASSESSMENT; WEB PAGE;

ELECTRONIC COMMERCE; FUZZY LOGIC; FUZZY SETS; INTERNET; SURVEYS; UNCERTAINTY ANALYSIS;

WEBSITES;

EID: 69149093779     PISSN: 15335399     EISSN: 15576051     Source Type: Journal    
DOI: 10.1145/1552291.1552295     Document Type: Article

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