메뉴 건너뛰기




Volumn 70, Issue 3, 1997, Pages 237-247

A comparison of verbal and numerical judgments in the analytic hierarchy process

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0031165253     PISSN: 07495978     EISSN: None     Source Type: Journal    
DOI: 10.1006/obhd.1997.2708     Document Type: Article
Times cited : (35)

References (53)
  • 1
    • 0000421411 scopus 로고
    • An empirical comparison of the predictive validity of self-explicated, Huber-hybrid, traditional conjoint, and hybrid conjoint models
    • Akaah I. P., Korgaonkar P. K. An empirical comparison of the predictive validity of self-explicated, Huber-hybrid, traditional conjoint, and hybrid conjoint models. Journal of Marketing Research. XX:1983;187-197.
    • (1983) Journal of Marketing Research , vol.20 , pp. 187-197
    • Akaah, I.P.1    Korgaonkar, P.K.2
  • 2
    • 0011007325 scopus 로고
    • An overview of the Analytic Hierarchy Process and its use in the accounting research
    • Apostolou B., Hassell J. M. An overview of the Analytic Hierarchy Process and its use in the accounting research. Journal of Accounting Literature. 12:1993;1-28.
    • (1993) Journal of Accounting Literature , vol.12 , pp. 1-28
    • Apostolou, B.1    Hassell, J.M.2
  • 4
    • 84984517062 scopus 로고
    • How probable is probable?, Numerical translation of verbal probability expressions
    • Beyth-Marom R. How probable is probable?, Numerical translation of verbal probability expressions. Journal of Forecasting. 1:1982;257-269.
    • (1982) Journal of Forecasting , vol.1 , pp. 257-269
    • Beyth-Marom, R.1
  • 9
    • 77957082246 scopus 로고
    • Processing linguistic probabilities: General principles and empirical evidence
    • San Diego: Academic Press. p. 275-318
    • Budescu D. V., Wallsten T. S. Processing linguistic probabilities: General principles and empirical evidence. Decision making from a cognitive perspective. 1995;Academic Press, San Diego. p. 275-318.
    • (1995) Decision Making from a Cognitive Perspective
    • Budescu, D.V.1    Wallsten, T.S.2
  • 11
    • 84994930388 scopus 로고
    • Software review: Three packages for AHP: Criterium, expert choice and HIPRE III+
    • Buede D. M. Software review: Three packages for AHP: Criterium, expert choice and HIPRE III+. Journal of Multi-Criteria Decision Analysis. 1:1992;119-112.
    • (1992) Journal of Multi-Criteria Decision Analysis , vol.1 , pp. 119-112
    • Buede, D.M.1
  • 12
  • 14
    • 0001766058 scopus 로고
    • An emperical comparison of ratings-based and choice-based conjoint models
    • Elrod T., Louviere J. J., Krishnakumar S. D. An emperical comparison of ratings-based and choice-based conjoint models. Journal of Marketing Research. XXIX:1992;368-377.
    • (1992) Journal of Marketing Research , vol.29 , pp. 368-377
    • Elrod, T.1    Louviere, J.J.2    Krishnakumar, S.D.3
  • 15
    • 38249018727 scopus 로고
    • Verbal versus numerical probabilities: Efficiency, biases and the preference paradox
    • Erev I., Cohen B. L. Verbal versus numerical probabilities: Efficiency, biases and the preference paradox. Organizational Behavior and Human Decision Processes. 45:1990;1-18.
    • (1990) Organizational Behavior and Human Decision Processes , vol.45 , pp. 1-18
    • Erev, I.1    Cohen, B.L.2
  • 16
    • 0027644223 scopus 로고
    • Prioritizing software development productivity factors using the analytic hierarchy process
    • Finnie G. R., Wittig G. E., Petkov D. I. Prioritizing software development productivity factors using the analytic hierarchy process. Journal of Systems Software. 21:1993;129-139.
    • (1993) Journal of Systems Software , vol.21 , pp. 129-139
    • Finnie, G.R.1    Wittig, G.E.2    Petkov, D.I.3
  • 18
    • 84980188538 scopus 로고
    • Subjective evaluation and conjoint measurement
    • Green P. E., Carmone F. J., Wind Y. Subjective evaluation and conjoint measurement. Behavioral Science. 17:1972;288-299.
    • (1972) Behavioral Science , vol.17 , pp. 288-299
    • Green, P.E.1    Carmone, F.J.2    Wind, Y.3
  • 19
    • 0014304325 scopus 로고
    • How often is often?
    • Hakel M. How often is often? American Psychologist. 23:1968;533-534.
    • (1968) American Psychologist , vol.23 , pp. 533-534
    • Hakel, M.1
  • 20
    • 0001711339 scopus 로고
    • Selection of verbal probabilities: A solution for some problems of verbal probability expression
    • Hamm R. M. Selection of verbal probabilities: A solution for some problems of verbal probability expression. Organizational Behavior and Human Decision Processes. 48:1991;193-223.
    • (1991) Organizational Behavior and Human Decision Processes , vol.48 , pp. 193-223
    • Hamm, R.M.1
  • 21
    • 0000392294 scopus 로고
    • Alternative perceptual mapping techniques: Relative accuracy and usefulness
    • Hauser J. R., Koppelman F. S. Alternative perceptual mapping techniques: Relative accuracy and usefulness. Journal of Marketing Research. XVI:1979;495-506.
    • (1979) Journal of Marketing Research , vol.16 , pp. 495-506
    • Hauser, J.R.1    Koppelman, F.S.2
  • 26
    • 0000235326 scopus 로고
    • Empirical scaling of common verbal phrases associated with numerical probabilities
    • Lichtenstein S., Newman J. R. Empirical scaling of common verbal phrases associated with numerical probabilities. Psychonomic Science. 9:1967;563-564.
    • (1967) Psychonomic Science , vol.9 , pp. 563-564
    • Lichtenstein, S.1    Newman, J.R.2
  • 28
    • 0018423017 scopus 로고
    • Verbal and numerical estimates of probability in therapeutic contexts
    • Mapes R. E. A. Verbal and numerical estimates of probability in therapeutic contexts. Social Science Medicine. 13:1979;277-282.
    • (1979) Social Science Medicine , vol.13 , pp. 277-282
    • Mapes, R.E.A.1
  • 29
    • 39749093168 scopus 로고
    • The magical number seven plus or minus two: Some limits on our capacity for processing information
    • Miller G. A. The magical number seven plus or minus two: Some limits on our capacity for processing information. Psychological Review. 63:1956;81-97.
    • (1956) Psychological Review , vol.63 , pp. 81-97
    • Miller, G.A.1
  • 31
    • 0027560373 scopus 로고
    • An application of the analytic hierarchy process: A rank-ordering of computer interfaces
    • Mitta D. A. An application of the analytic hierarchy process: A rank-ordering of computer interfaces. Human Factors. 35:1993;141-157.
    • (1993) Human Factors , vol.35 , pp. 141-157
    • Mitta, D.A.1
  • 33
    • 0020770424 scopus 로고
    • Numbers are better than words: Verbal specifications of frequency have no place in medicine
    • Nakao M. A., Axelrod S. Numbers are better than words: Verbal specifications of frequency have no place in medicine. The American Journal of Medicine. 74:1983;1061-1063.
    • (1983) The American Journal of Medicine , vol.74 , pp. 1061-1063
    • Nakao, M.A.1    Axelrod, S.2
  • 34
    • 0002824956 scopus 로고
    • Sometimes frequently means seldom: Context effects in the interpretation of quantitative expressions
    • Pepper S., Prytulak L. S. Sometimes frequently means seldom: Context effects in the interpretation of quantitative expressions. Journal of Research in Personality. 8:1974;95-101.
    • (1974) Journal of Research in Personality , vol.8 , pp. 95-101
    • Pepper, S.1    Prytulak, L.S.2
  • 36
    • 49449122896 scopus 로고
    • A scaling method for priorities in hierarchical structures
    • Saaty T. A scaling method for priorities in hierarchical structures. Journal of Mathematical Psychology. 15:1977;234-281.
    • (1977) Journal of Mathematical Psychology , vol.15 , pp. 234-281
    • Saaty, T.1
  • 38
    • 0022856056 scopus 로고
    • Absolute and relative measurement with the AHP, the most livable cities in the United States
    • Saaty T. L. Absolute and relative measurement with the AHP, the most livable cities in the United States. Socio-Economic Planning Science. 20:1986;327-331.
    • (1986) Socio-Economic Planning Science , vol.20 , pp. 327-331
    • Saaty, T.L.1
  • 41
    • 0020089312 scopus 로고
    • An experimental comparison of different approaches to determining weights in additive utility models
    • Schoemaker P. J. H., Waid C. C. An experimental comparison of different approaches to determining weights in additive utility models. Management Science. 28:1982;182-196.
    • (1982) Management Science , vol.28 , pp. 182-196
    • Schoemaker, P.J.H.1    Waid, C.C.2
  • 42
    • 0000438490 scopus 로고
    • The specific meanings of certain terms indicating differing degrees of frequency
    • Simpson R. H. The specific meanings of certain terms indicating differing degrees of frequency. Quarterly Journal of Speech. 30:1944;328-330.
    • (1944) Quarterly Journal of Speech , vol.30 , pp. 328-330
    • Simpson, R.H.1
  • 43
    • 84945606309 scopus 로고
    • Stability in meanings for quantitative terms: A comparison over 20 years
    • Simpson R. H. Stability in meanings for quantitative terms: A comparison over 20 years. Quarterly Journal of Speech. 49:1963;146-151.
    • (1963) Quarterly Journal of Speech , vol.49 , pp. 146-151
    • Simpson, R.H.1
  • 44
    • 0004007180 scopus 로고
    • Chicago: SPSS Inc.
    • SPSS categories. 1990;SPSS Inc. Chicago.
    • (1990) SPSS Categories
  • 46
    • 0028269757 scopus 로고
    • The roles of experience and domain of experience in using numerical and verbal probability terms in medical decisions
    • Timmermans D. The roles of experience and domain of experience in using numerical and verbal probability terms in medical decisions. Medical Decision Making. 14:1994;146-156.
    • (1994) Medical Decision Making , vol.14 , pp. 146-156
    • Timmermans, D.1
  • 47
    • 0003139036 scopus 로고
    • Hybrid and non-hybrid evaluation models for predicting outdoor recreation behavior: A test of predictive ability
    • Timmermans H. Hybrid and non-hybrid evaluation models for predicting outdoor recreation behavior: A test of predictive ability. Leisure Science. 9:1985;67-76.
    • (1985) Leisure Science , vol.9 , pp. 67-76
    • Timmermans, H.1
  • 48
    • 0001152576 scopus 로고
    • Ein Empirischer Vergleich der Eignung von Conjoint-Analyse und Analytic Hierarchy Process (AHP) zur Neuproduktplannung
    • Tscheulin D. Ein Empirischer Vergleich der Eignung von Conjoint-Analyse und Analytic Hierarchy Process (AHP) zur Neuproduktplannung. Zeitschrift fur Betriebswirtshaft. 61:1991;1267-1279.
    • (1991) Zeitschrift fur Betriebswirtshaft , vol.61 , pp. 1267-1279
    • Tscheulin, D.1
  • 49
    • 38249008032 scopus 로고
    • Constrained part-worth estimation in conjoint analysis using the self-explicated utility model
    • Van der Lans I. A., Heiser W. J. Constrained part-worth estimation in conjoint analysis using the self-explicated utility model. International Journal of Research in Marketing. 9:1992;325-344.
    • (1992) International Journal of Research in Marketing , vol.9 , pp. 325-344
    • Van Der Lans, I.A.1    Heiser, W.J.2
  • 50
    • 0019033076 scopus 로고
    • Marketing applications of the analytic hierarchy process
    • Wind Y., Saaty T. L. Marketing applications of the analytic hierarchy process. Management Science. 26:1980;641-658.
    • (1980) Management Science , vol.26 , pp. 641-658
    • Wind, Y.1    Saaty, T.L.2
  • 51
    • 0010964909 scopus 로고
    • Using analytic hierarchy process to prioritize auditing tasks for large-scale software systems
    • Yau C., Davis T. Using analytic hierarchy process to prioritize auditing tasks for large-scale software systems. Journal of Systems Management. 44:1993;26-32.
    • (1993) Journal of Systems Management , vol.44 , pp. 26-32
    • Yau, C.1    Davis, T.2
  • 52
    • 0002828588 scopus 로고
    • Verbal vs. numerical processing of subjective probabilities
    • R.W. Scholz. Amsterdam: North-Holland
    • Zimmer A. C. Verbal vs. numerical processing of subjective probabilities. Scholz R. W. Decision making under uncertainty. 1983;North-Holland, Amsterdam.
    • (1983) Decision Making Under Uncertainty
    • Zimmer, A.C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.