Understanding the influence of literacy on consumer memory: The role of pictorial elements

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 389-402

  Viswanathan, Madhubalan ^a   Torelli, Carlos J ^b   Xia, Lan ^c   Gau, Roland ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c BENTLEY COLLEGE   (United States)

Author keywords

Functional literacy; Low literacy; Memory

Indexed keywords

EID: 68349157709     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.04.002     Document Type: Article

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