Making prudent vs. impulsive choices: The role of anticipated shame and guilt on consumer self-control

Advances in Consumer Research

Volumn 34, Issue , 2007, Pages 715-719

  Chun, HaeEun ^a   Patrick, Vanessa M ^b   MacInnis, Deborah J ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43349098047     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (23)

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