Segmenting consumers for food defense communication strategies

International Journal of Physical Distribution and Logistics Management

Volumn 39, Issue 5, 2009, Pages 365-403

  Degeneffe, Dennis ^a   Kinsey, Jean ^a   Stinson, Thomas ^a   Ghosh, Koel ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Business continuity; Disasters; Food industry; Supply chain management; United States of America

Indexed keywords

EID: 67749099340     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600030910973733     Document Type: Article

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