Brand-name effects, segment differences, and product characteristics: An integrated model of the car market

Journal of Product and Brand Management

Volumn 18, Issue 2, 2009, Pages 143-151

  Baltas, George ^a   Saridakis, Charalabos ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Automotive industry; Brand management; Premium pricing

Indexed keywords

EID: 67651123013     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910949040     Document Type: Article

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