An analysis of the repositioning of the “BMW Mini” brand

Journal of Product & Brand Management

Volumn 16, Issue 5, 2007, Pages 297-309

  Simms, C ^a   Trott, P ^a  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

Brand image; Brands; Cars; Consumer behaviour

Indexed keywords

EID: 34548210982     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710779591     Document Type: Article

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