Evaluation of the product with cognitive mapping method, one of the elements of internet marketing mix

Journal of Applied Sciences

Volumn 9, Issue 14, 2009, Pages 2606-2612

  Hasiloglu, Selcuk Burak ^a  

^a PAMUKKALE UNIVERSITY   (Turkey)

Author keywords

Digital products; eProduct; FCM; Fuzzy cognitive mapping; Internet products; Internet services

Indexed keywords

DIGITAL PRODUCTS; EPRODUCT; FCM; FUZZY COGNITIVE MAPPINGS; INTERNET SERVICES;

COMMERCE; INTERNET;

MARKETING;

EID: 67649779195     PISSN: 18125654     EISSN: 18125662     Source Type: Journal    
DOI: 10.3923/jas.2009.2606.2612     Document Type: Article

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