Going where the ad leads you: On high advertised prices and searching where to buy

Marketing Science

Volumn 28, Issue 1, 2009, Pages 87-98

  Janssen, Maarten C W ^a,b   Non, Marielle C ^b,c  

^a UNIVERSITY OF VIENNA   (Austria)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Consumer search; Informative advertising; Pricing strategy

Indexed keywords

EID: 67449133518     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0377     Document Type: Article

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