Advertising, search costs, and social welfare

Information Economics and Policy

Volumn 17, Issue 3, 2005, Pages 317-333

  Stivers, Andrew ^a   Tremblay, Victor J ^a  

^a OREGON STATE UNIVERSITY   (United States)

Author keywords

Informative advertising; Persuasive advertising; Search costs; Social welfare

Indexed keywords

COMPETITION; COSTS; INDUSTRIAL ECONOMICS; MATHEMATICAL MODELS; PUBLIC POLICY; SEARCH ENGINES; SOCIAL ASPECTS;

MARKET PRICES; POLICY ANALYSTS; SEARCH COSTS; SOCIAL WELFARE;

MARKETING;

ADVERTISING; PRICE DYNAMICS; WELFARE ECONOMICS;

EID: 20444479874     PISSN: 01676245     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infoecopol.2004.09.001     Document Type: Article

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