Advertising and consumer search in a duopoly model

International Journal of Industrial Organization

Volumn 26, Issue 1, 2008, Pages 354-371

  Janssen, Maarten C W ^a   Non, Marielle C ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Advertising; Consumer search; Price dispersion

Indexed keywords

COST BENEFIT ANALYSIS; INDUSTRIAL MANAGEMENT; MARKETING; PARAMETER ESTIMATION;

CONSUMER SEARCH; HOMOGENOUS GOODS MARKET; PRICE DISPERSION;

CONSUMER PRODUCTS;

EID: 37449020310     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijindorg.2007.01.005     Document Type: Article

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