Turning negative into positive: Public health mass media campaigns and negative advertising

Health Education Research

Volumn 24, Issue 3, 2009, Pages 483-495

  Apollonio, D E ^a   Malone, R E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; BEHAVIOR CHANGE; CIGARETTE SMOKING; COMMUNICABLE DISEASE; HEALTH CARE POLICY; HEALTH EDUCATION; HEALTH PROGRAM; HUMAN; MASS MEDIUM; MEDICAL RESEARCH; PRIORITY JOURNAL; PUBLIC HEALTH; TOBACCO INDUSTRY;

HEALTH EDUCATION; HUMANS; MASS MEDIA; PUBLIC HEALTH PRACTICE; SMOKING; TOBACCO INDUSTRY;

EID: 67449132654     PISSN: 02681153     EISSN: 14653648     Source Type: Journal    
DOI: 10.1093/her/cyn046     Document Type: Article

References (113)

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79. Levy CJ. Please check this letter about getting access to Legacy raw data. 2 January 2002. Philip Morris. Bates No. 2085190557A. Available at: http://legacy.library.ucsf.edu/tid/iur12c00.
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82. Levy CJ. Philip Morris. [Letter to Lyndon Haviland] Thank you for sending two charts show advertising ratings. 7 February 2002. Philip Morris. Bates No. 2085317376. Available at: http://legacy.library.ucsf.edu/tid/nrk47c00.
83. Haviland L. American Legacy Foundation. [Letter to Carolyn Levy] I am prepared to request that RTI do some limited analysis for you. 14 February 2002. Philip Morris. Bates No. 2085317377. Available at: http://legacy.library.ucsf. edu/tid/mrk47c00.
84. Levy CJ. Philip Morris. [Letter to Lyndon Haviland] Thank you for asking RTI to conduct additional analysis for us. 21 February 2002. Philip Morris. Bates No. 2085317378/7379. Available at: http://legacy.library.ucsf. edu/tid/lrk47c00.
85. Keane DF. [Letter] I am writing to ask for your assistance in obtaining Legacy data. 4 March 2002. Philip Morris, Bates No. 2085317406/7407. Available at: http://legacy.library.ucsf.edu/tid/yqk47c00.
86. Willard HA. Philip Morris. [Letter to Lyndon Haviland] We believe the data you collected is seriously flawed. 25 March 2002. Philip Morris. Bates No. 2085317395/7396. Available at: http://legacy.library.ucsf.edu/tid/grk47c00.
87. Willard HA. Philip Morris. [Letter to Lyndon Haviland] I appreciate your clarifying your methodology. (first page). 11 April 2002. Philip Morris. Bates No. 2085317399. Available at: http://legacy.library.ucsf.edu/tid/erk47c00.
88. Keane DF. Philip Morris. [Letter to Christine Gregoire] Any assistance your office could provide us in obtaining access to Legacy's raw data would be very much appreciated. 15 May 2002. Philip Morris. Bates No. 2085317361/ 7363. Available at: http://legacy.library.ucsf.edu/tid/ ask47c00.
89. Keane DF. Philip Morris. [Letter to Sorrell and Green-wold] Our request for Legacy data and tabulations has not been met. 1 May 2002. Philip Morris. Bates No. 2086148209/8210. Available at: http://legacy.library.ucs-f.edu/tid/ vlh75a00.
90. Haviland L. American Legacy Foundation. [Letter to Carolyn Levy] Enclosed find three tables with the data you requested. 14 March 2002. Philip Morris. Bates No. 2085317393. Available at: http://legacy.library.ucsf.edu/tid/irk47c00.
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