Impact of brand recognition and brand reputation on firm performance: U.S.-based multinational restaurant companies' perspective

International Journal of Hospitality Management

Volumn 28, Issue 4, 2009, Pages 620-630

  Koh, Yoon ^a   Lee, Seoki ^a   Boo, Soyoung ^b  

^a TEMPLE UNIVERSITY   (United States)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Brand recognition; Brand reputation; Firm performance; Internationalization; Multinational restaurants

Indexed keywords

EID: 67349197256     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2009.04.002     Document Type: Article

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