An integrative approach to enhancing customer value and corporate performance in the international hotel industry

International Journal of Hospitality Management

Volumn 18, Issue 3, 1999, Pages 261-272

  Brotherton, Bob ^a,b   Adler, Gerrie ^a  

^a Fylde College   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Culture; Customisation; Globalisation; International; Standardisation; Strategic management

Indexed keywords

EID: 0033192323     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0278-4319(99)00033-x     Document Type: Article

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