Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue

Journal of Hospitality and Tourism Research

Volumn 28, Issue 2, 2004, Pages 156-165

  O'Neill, John W ^a   Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

brand; franchise; guest satisfaction; lodging; quality; strategy

Indexed keywords

EID: 33746126732     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348004264081     Document Type: Article

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