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Volumn 38, Issue 4, 2007, Pages 56-60

Vcrm: Virtual Customer Relationship Management

Author keywords

3D Virtual Environment; Avatar; Co Production; CoCreation; Customer Relationship Management; Customer Facing Strategy; SelfExpression; Social Presence; Virtual Collaboration; Virtual World

Indexed keywords


EID: 84992971167     PISSN: 00950033     EISSN: None     Source Type: Journal    
DOI: 10.1145/1314234.1314245     Document Type: Article
Times cited : (20)

References (13)
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  • 4
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    • Explanations for the Perpetration of and Reactions to Deception in a Virtual Community
    • Joinson A.N., and Dietz-Uhler, B. (2002). “Explanations for the Perpetration of and Reactions to Deception in a Virtual Community,” Social Science Computer Review, Vol. 20, No. 3, pp. 275–289.
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    • Joinson, A.N.1    Dietz-Uhler, B.2
  • 6
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    • Mutual Customer Approach: How Industry and Trade are Executing Collaborative Customer Relationship Management
    • Kracklaur, A., Passenheim, O., and Seifert, D. (2001). “Mutual Customer Approach: How Industry and Trade are Executing Collaborative Customer Relationship Management.” International Journal of Retail and Distribution Management, Vol. 29, No. 12, pp. 515–519.
    • (2001) International Journal of Retail and Distribution Management , vol.29 , Issue.12 , pp. 515-519
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  • 7
    • 12144250663 scopus 로고    scopus 로고
    • Customer Value-Chain Involvement for Co-creating Customer Delight
    • Mascarenhas, O.A., Kesavan, R., and Bernacchi, M. (2004). “Customer Value-Chain Involvement for Co-creating Customer Delight,” Journal of Consumer Marketing, Vol. 21, No. 7, pp. 486–496.
    • (2004) Journal of Consumer Marketing , vol.21 , Issue.7 , pp. 486-496
    • Mascarenhas, O.A.1    Kesavan, R.2    Bernacchi, M.3
  • 8
    • 23944439814 scopus 로고    scopus 로고
    • Customer Relationship Management: Emerging Practice, Process, and Discipline
    • Parvatiyar, A., and Sheth, J.N. (2002). “Customer Relationship Management: Emerging Practice, Process, and Discipline,” Journal of Economic and Social Research, Vol. 3, No. 2, pp. 1–34.
    • (2002) Journal of Economic and Social Research , vol.3 , Issue.2 , pp. 1-34
    • Parvatiyar, A.1    Sheth, J.N.2
  • 9
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    • Cocreating Value with Your Customers: How Experience-quality Management and the Role of IT Will Enhance the Personal Effectiveness of Line Managers
    • Prahalad, C.K. and Ramaswamy, V. (2004). “Cocreating Value with Your Customers: How Experience-quality Management and the Role of IT Will Enhance the Personal Effectiveness of Line Managers,” Information Week's Optimize, Retrieved from http://www.optimizemag.com.
    • (2004) Information Week's Optimize
    • Prahalad, C.K.1    Ramaswamy, V.2
  • 10
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    • Value Co-production: Intellectual Origins and Implications for Practice and Research
    • Ramirez, R. (1999). “Value Co-production: Intellectual Origins and Implications for Practice and Research,” Strategic Management Journal, Vol. 20, pp. 49–65.
    • (1999) Strategic Management Journal , vol.20 , pp. 49-65
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  • 12
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    • Electronic Commerce Customer Relationship Management: A Research Agenda
    • Romano, N. C., Jr., and Fjermestad, J. (2003). “Electronic Commerce Customer Relationship Management: A Research Agenda,” Information Technology and Management, Vol. 4, pp. 233–258.
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  • 13
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    • Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation
    • Sawhney, M., Verona, G., and Prandelli, E. (2005). “Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation.” Journal of Interactive Marketing, Vol. 19, No. 4, pp. 4–17.
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    • Sawhney, M.1    Verona, G.2    Prandelli, E.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.