Ambush marketing revisited

Journal of Promotion Management

Volumn 3, Issue 1-2, 1996, Pages 141-168

  Mc Daniel, Stephen R ^a   Kinney, Lance ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

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Indexed keywords

EID: 85011438558     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v03n01_09     Document Type: Article

References (24)

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