Executive and consumer decision processes: Increasing useful sensemaking by identifying similarities and departures

Journal of Business and Industrial Marketing

Volumn 16, Issue 5, 2001, Pages 401-414

  Wilson, Elizabeth J ^a   Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

Consumers; Decision making; Executives

Indexed keywords

EID: 0242418931     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620110400232     Document Type: Article

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