Cross-category innovativeness as a source of new product ideas: Consumers' perceptions of over-the-counter pharmacological beverages

Food Quality and Preference

Volumn 20, Issue 5, 2009, Pages 363-371

  Bogue, Joe ^a   Sorenson, Douglas ^a   Keeffe, Marwyn O' ^a  

^a UNIVERSITY COLLEGE CORK   (Ireland)

Author keywords

Consumer research; Medicinal beverages; New product development

Indexed keywords

EID: 64449085850     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2009.02.006     Document Type: Article

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