Pharmaceutical advertisements: How they deceive patients

Journal of Business Ethics

Volumn 18, Issue 4, 1999, Pages 359-366

  Chandra, Ashish ^a   Holt, Gary A ^b  

^a XAVIER UNIVERSITY OF LOUISIANA   (United States)

^b UNIVERSITY OF LOUISIANA AT MONROE   (United States)

Author keywords

Advertisements; Behavioral; Competition; Consumerism; Information source; Nonprescription; Prescription

Indexed keywords

EID: 0038832686     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1005924412406     Document Type: Article

References (17)

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