Market-oriented new product design of functional orange juice beverages: A qualitative approach

Journal of Food Products Marketing

Volumn 11, Issue 1, 2005, Pages 57-73

  Sorenson, Douglas ^a   Bogue, Joe ^a  

^a UNIVERSITY COLLEGE CORK   (Ireland)

Author keywords

Consumer attitudes; Functional beverages; New product development; Qualitative

Indexed keywords

EID: 21644472148     PISSN: 10454446     EISSN: None     Source Type: Journal    
DOI: 10.1300/J038v11n01_04     Document Type: Review

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