The google online marketing challenge and research opportunities

Journal of Marketing Education

Volumn 31, Issue 1, 2009, Pages 76-85

  Neale, Larry ^a   Treiblmaier, Horst ^b   Henderson, Vani ^c   Hunter, Lee ^d   Hudson, Karen ^d   Murphy, Jamie ^e,f  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b KIMEP UNIVERSITY   (Kazakhstan)

^c GOOGLE INC   (United States)

^d GOOGLE   (United Kingdom)

^e UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^f NONE

Author keywords

Experiential learning; Google; Marketing education; Online contest; Online marketing

Indexed keywords

EID: 62749115190     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475308329534     Document Type: Review

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