Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing

Journal of Education for Business

Volumn 83, Issue 4, 2008, Pages 214-220

  Munoz, Caroline ^a   Huser, Ann ^a  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

Author keywords

cooperative learning; experiential learning; principles of marketing; situation analysis

Indexed keywords

EID: 62749147977     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.3200/JOEB.83.4.214-220     Document Type: Article

References (25)

1. de los Santos, G., & Jensen, T. D. (1985). Client-sponsored projects: Bridging the gap between theory and practice. Journal of Marketing Education, 7, 45-50.
2. Dommeyer, C. J. (1986). A comparison of the individual proposal and the team project in the marketing research course. Journal of Marketing Education, 8, 30-38.
3. Ferrell, L., & Gonzalez, G. (2004). Beliefs and expectations of principles of marketing students. Journal of Marketing Education, 26, 116-122.
4. American Marketing Association. (2005). Dictionary of marketing terms. Retrieved January 14, 2008, from http://www.marketingpower.com/mg-dictionary-view2898.php
5. Anselmi, K., & Frankel, R. (2004). Modular experiential learning for business-to-business marketing courses. Journal of Education for Business, 79, 169-175.
6. Bobbitt, M. L., Inks, S. A., Kemp, K. J., & Mayo, D. T. (2000). Integrating marketing courses to enhance team-based experiential learning. Journal of Marketing Education, 22, 15-24.
7. Bonwell, C. C., & Eison, J. A. (1991). Active learning: Creating excitement in the classroom (ASHE-ERIC Higher Education Report No. 1). Washington, DC: George Washington University, School of Education and Human Development.
8. Chapman, K. J., & Van Auken, S. (2001). Creating positive group project experiences: An examination of the role of the instructor on students' perceptions of group projects. Journal of Marketing Education, 23, 117-127.
9. Daly, S. P. (2001). Student-operated Internet businesses: True experiential learning in entrepreneurship and retail management. Journal of Marketing Education, 23, 204-215.
10. Day, G. S., & Nedungadi, P. (1994). Managerial representations of competitive advantage. Journal of Marketing, 58, 31-44.
11. Gremler, D. D., Hoffman, K. D., Keaveney, S. M., & Wright, L. K. (2000). Experiential learning exercises in services marketing courses. Journal of Marketing Education, 22, 35-44.
12. Hakeem, S. A. (2001). Effect of experiential learning in business statistics. Journal of Education for Business, 77, 95-98.
13. Hamer, L. O. (2000). The additive effects of semi-structured classroom activities on student learning: An application of classroom-based experiential learning techniques. Journal of Marketing Education, 22, 25-34.
14. Henke, J. W. (1985). Bringing reality to the introductory marketing student. Journal of Marketing Education, 7, 59-71.
15. Johnson, D. W., Johnson, R. T., & Smith, K. A. (1998). Cooperative learning returns to college. Change, 30, 26.
16. Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice Hall.
17. Lehmann, D. R., & Winer, R. S. (2002). Product management (3rd ed.). New York: McGraw-Hill.
18. Smart, D. L., Kelley, C., & Conant, J. S. (1999). Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education, 21, 206-115.
19. Williams, D. L., Beard, J. D., & Rymer, J. (1991). Team projects: Achieving their full potential. Journal of Marketing Education, 13, 45-53.
20. Wood, C. M. (2003). The effects of creating psychological ownership among students in group projects. Journal of Marketing Education, 25, 241-249.
21. Peterson, R. (1996). Experiential techniques impart practical skills. Marketing News, 30, 9.
22. Petkus, E., Jr. (2000). A theoretical and practical framework for service-learning in marketing: Kolb's experiential learning cycle. Journal of Marketing Education, 22, 64-70.
23. Sautter, E. T., Pratt, E. R., & Shanahan, K. J. (2000). The marketing Webquest: An Internet-based experiential learning tool. Marketing Education Review, 10, 47-55.
24. Shakarian, D. C. (1995). Beyond lecture: Active learning strategies that work. Journal of Physical Education, Recreation, and Dance, 66, 21-24.
25. Slavin, R. E. (1980). Cooperative learning. Review of Educational Research, 50, 315-342.