Importance-performance and segmentation: An application at a biosphere reserve in Vietnam

Journal of Travel and Tourism Marketing

Volumn 26, Issue 1, 2009, Pages 30-41

  Vaske, Jerry J ^a   Kiriakos, Rachel ^a   Cottrell, Stuart P ^a   Khuong, Mai Ngoc ^b  

^a Department of Ecosystem Science and Sustainability   (United States)

^b WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Importance performance; Segmentation; Vietnam

Indexed keywords

EID: 62149114437     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400802656736     Document Type: Article

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