Marketing strategies for last-minute travel and tourism: Profitability and revenue management implications

Journal of Travel and Tourism Marketing

Volumn 16, Issue 4, 2004, Pages 7-20

  Dacko, Scott G ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Last minute travel and tourism; Marketing mix; Marketing strategies; Profitability; Revenue management; Segmentation

Indexed keywords

EID: 84986580405     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v16n04_04     Document Type: Article

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