Qualitative historical research in marketing

Handbook of Qualitative Research Methods in Marketing

Volumn , Issue , 2006, Pages 70-82

  Witkowski, Terrence H ^a   Jones, D G Brian ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84891007361     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781847204127.00013     Document Type: Chapter

References (73)

1. Abelson, Raziel (1963), ‘Cause and reason in history’, in Sidney Hook (ed.), Philosophy and History, New York:New York University Press, pp. 167-73.
2. Bailyn, (1963), ‘The problems of a working historian: a comment’, in Sidney Hook (ed.), Philosophy and History, New York: New York University Press, pp. 92-101.
3. Barzun, Jacques and Henry F. Graff (2004), The Modern Research, 6th edn, Belmont, CA: Thomson-Wadsworth.
4. Belk, Russell W. (1986), ‘Art versus science as ways of generating knowledge about materialism’, in David Brinberg and Richard J. Lutz (eds), Perspectives on Methodology in Consumer Research, New York: Springer-Verlag, pp. 31-53.
5. Belk, Russell W. and Richard Pollay (1985), ‘Images of ourselves: the good life in twentieth century advertising’, Journal of Consumer Research, 11 (March), 887-97.
6. Belk, Russell W., John F. Sherry and Melanie Wallendorf (1988), ‘A naturalistic inquiry into buyer and seller behavior at a swap meet’, Journal of Consumer Research, 14 (March), 449-70.
7. Braudel, Fernand (1967), Capitalism and Material Life, 1400-1800, New York: Harper and Row.
8. Brooks, Philip C. (1969), Research in the Archives, Chicago: University of Chicago Press.
9. Burke, Peter (2001), Eyewitnessing: The Uses of Images as Historical Evidence, Ithaca, NY: Cornell University Press.
10. Cohen, Lizabeth (2003), A Consumers’ Republic: The Politics of Mass Consumption in Postwar America, New York: Alfred A. Knopf.
11. Collingwood, R.G. (1956), The Idea of History, New York: Oxford University Press.
12. Daniels, Robert V. (1981), Studying History: How and Why, Englewood Cliffs, NJ: Prentice-Hall.
13. Demos, John (1970), A Little Commonwealth: Family Life in Plymouth Colony, New York: Oxford University Press.
14. Dixon, Donald F. (1995), ‘Retailing in classical Athens: gleanings from contemporary literature and art’, Journal of Macromarketing, 16 (1), 74-85.
15. Dixon, Donald F. (1998), ‘Varangian-Rus warrior-merchants and the origin of the Russian state’, Journal of Macromarketing, 18 (Spring), 50-61.
16. Dray, William (1974), ‘The historical explanation of actions reconsidered’, in Patrick Gardiner (ed.), The Philosophy of History, London: Oxford University Press, pp. 66-89.
17. Duke, Maurice and Edward N. Coffman (1993), ‘Writing an accounting or business history: notes toward a methodology’, The Accounting Historians Journal, 20 (2), 217-35.
18. Firat, A. Fuat (1987), ‘Historiography, scientific method, and exceptional historical events’, in Melanie Wallendorf and Paul Anderson (eds), Advances in Consumer Research, vol. 14, Provo, UT: Association for Consumer Research, pp. 435-8.
19. Floud, Roderick (1973), An Introduction to Quantitative Methods for Historians, Princeton: Princeton University Press.
20. Fogel, Robert William and G. R. Elton (1983), Which Road to the Past?: Two Views of History, New Haven, CT:Yale University Press.
21. Fullerton, Ronald A. (1988), ‘How modern is modern marketing? Marketing’s evolution and the myth of the “production era” ', Journal of Marketing, 52 (January), 108-25.
22. Gluck, Sherna A. (1987), Rosie the Riveter Revisited: Women, the War, and Social Change, Boston: Twayne Publishers.
23. Golder, Peter (2000), ‘Historical method in marketing research with new evidence on long-term market share stability’, Journal of Marketing Research, 37 (May), 156-72.
24. Goodman, R.S. and E.J. Kruger (1988), ‘Data dredging or legitimate research method? Historiography and its potential for management research’, Academy of Management Review, 13, 315-25.
25. Gross, Barbara L. and Jagdish N. Sheth (1989), ‘Time-oriented advertising: a content analysis of United States magazine advertising, 1890-1988', Journal of Marketing, 53 (October), 76-83.
26. Hexter, Jack H. (1971), Doing History, Bloomington: Indiana University Press.
27. Hill, Ronald Paul, Elizabeth C. Hirschman and John F. Bauman (1997), ‘Consumer survival during the Great Depression: reports from the field’, Journal of Macromarketing, 17 (Spring), 107-27.
28. Hollander, Stanley C. (1986a), ‘A rearview mirror might help us drive forward - a call for more historical studies in retailing’, Journal of Retailing, 62 (Spring),7-10.
29. Hollander, Stanley C. (1986b), ‘The marketing concept - a déjà vu’, in George Fisk (ed.), Marketing:Management Technology as Social Process, New York: Praeger Publishers, pp. 3-29.
30. Hollander, Stanley C. (1989), ‘Introduction’, in Terence Nevett, Kathleen Whitney and Stanley C. Hollander (eds), Marketing History: The Emerging Discipline, Lansing: Michigan State University, pp. xix-xx.
31. Hollander, Stanley C. and Kathleen M. Rassuli (eds) (1993), Marketing, vols 1 and 2, Aldershot, UK and Brookfield, US: Edward Elgar Publishing.
32. Hollander, Stanley C., Kathleen M. Rassuli, D.G. Brian Jones and Laura Farlow Dix (2005), ‘Periodization in marketing history’, Journal of Macromarketing, 25 (June), 32-41.
33. Hudson, Laurel Anderson and Julie L. Ozanne (1988), ‘Alternative ways of seeking knowledge in consumer research’, Journal of Consumer Research, 14 (March), 508-21.
34. Jones, D.G. Brian (1998), ‘Biography as a methodology for studying the history of marketing ideas’, Psychology and Marketing, 15 (2), 161-73.
35. Jones, D.G. Brian and David D. Monieson (1990a), ‘Early development of the philosophy of marketing thought’, Journal of Marketing, 54 (January), 102-12.
36. Jones, D G. Brian and David D. Monieson (1990b), ‘Historical research in marketing: retrospect and prospect’, Journal of the Academy of Marketing Science, 18 (Fall), 269-78.
37. Jones, D.G. Brian and Eric H. Shaw (2002), ‘History of marketing thought’, in Robin Wensley and Barton Weitz (eds), Handbook of Marketing, London: Sage Publications, pp. 39-65.
38. Keith, Robert J. (1960), ‘The marketing revolution’, Journal of Marketing, 24 (January), 35-8.
39. Lavin, Marilyn (1995), ‘Creating consumers in the 1930s: Irna Phillips and the radio soap opera’, Journal of Consumer Research, 22 (June), 75-89.
40. Lavin, Marilyn and Thomas J. Archdeacon (1989), ‘The relevance of historical method for marketing research’, in Elizabeth C. Hirschman (ed.), Interpretive Consumer Research, Provo, UT: Association for Consumer Research, pp. 60-68.
41. Lawrence, Barbara S. (1984), ‘Historical perspective: using the past to study the present’, Academy of Management Review, 9 (2), 307-12.
42. Lomask, Milton (1986), The Biographer’s Craft, New York: Harper and Row Publishing.
43. Marchand, Roland (1987), ‘The fitful career of advocacy advertising: political protection, client cultivation, and corporate morale’, California Management Review, 29 (Winter), 128-56.
44. Marwick, Arthur (1970), The Nature of History, London: Macmillan and Company.
45. Megill, Allan (1989), ‘Recounting the past: description, explanation, and narration in historiography’, American Historical Review, 94 (June), 627-53.
46. Merino, Barbara D. and Alan G. Mayper (1993), ‘Accounting history and empirical research’, The Accounting Historians Journal, 20 (2), 237-67.
47. Morris, David J. (1990), ‘The railroad and movie industries: were they myopic?', Journal of the Academy of Marketing Science, 18 (Fall), 279-83.
48. Neilson, Leighann C. (2005), ‘The remains of the day: a critical reflection on using ephemera in historical research’, in Leighann C. Neilson (ed.), The Future of Marketing’s Past, Long Beach, CA: Association for Historical Research in Marketing, pp. 351-2.
49. Nevett, Terence (1991), ‘Historical investigation and the practice of marketing’, Journal of Marketing, 55 (July), 13-23.
50. Pollay, Richard W. (1985), ‘The subsiding sizzle: a descriptive history of print advertising, 1900-1980', Journal of Marketing, 50 (April), 18-36.
51. Previts, Gary John and Thomas R. Robinson (1996), ‘A discourse on historical method in accountancy’, in Alan J. Richardson (ed.), Research Methods in Accounting: Issues and Debates, Vancouver, BC: CGA-Canada Research Foundation, pp. 171-82.
52. Prown, Jules D. (1980), ‘Style as evidence’, Winterthur Portfolio, 15, 197-210.
53. Prown, Jules D. (1982), ‘Mind in matter: an introduction to material culture theory and method’, Winterthur Portfolio, 17,1-19.
54. Ritchie, Donald A. (1995), Doing Oral History, New York: Twayne Publishers.
55. Savitt, Ronald (1980), ‘Historical research in marketing’, Journal of Marketing, 44 (Fall), 52-8.
56. Savitt, Ronald (1983), ‘A note on the varieties and vagaries of historical data’, in Stanley Hollander and Ronald Savitt (eds), First North American Workshop on Historical Research in Marketing, East Lansing: Michigan State University, pp. 30-34.
57. Savitt, Ronald (2000), ‘Fernand Braudel on historiography and its implications for marketing history’, Journal of Macromarketing, 20 (1), 89-93.
58. Shafer, Robert Jones (ed.) (1974), A Guide to Historical Method, Homewood, IL: The Dorsey Press.
59. Shapiro, Stanley J. and Alton F. Doody (eds) (1968), Readings in the History of American Marketing: Settlement to Civil War, Homewood, IL: Richard D. Irwin.
60. Shaw, Eric H. and D.G. Brian Jones (2005), ‘A history of marketing schools of thought’, Marketing Theory, 5 (3) (September), 239-8.
61. Smith, Ruth Ann and David S. Lux (1993), ‘Historical method in consumer research: developing causal explanations of change’, Journal of Consumer Research, 19 (March), 595-610.
62. Thompson, Paul (1988), The Voice of the Past: Oral History, Oxford, UK: Oxford University Press.
63. Twede, Diana (2002), ‘Commercial amphoras: the earliest consumer packages?', Journal of Macromarketing, 22 (Spring), 98-108.
64. Wilkie, William L. and Elizabeth S. Moore (2003), ‘Scholarly research in marketing: exploring the "4 eras” of thought development’, Journal of Public Policy & Marketing, 22 (Fall), 116-46.
65. Witkowski, Terrence H. (1989), ‘Colonial consumers in revolt: buyer values and behavior during the Nonimportation Movement, 1764-1776', Journal of Consumer Research, 16 (September), 216-26.
66. Witkowski, Terrence H. (1990), ‘Marketing thought in American decorative arts’, Journal of the Academy of Marketing Science, 18 (Fall), 365-8.
67. Witkowski, Terrence H. (1994), ‘Data sources for American consumption history: an introduction, analysis, and application’, in Jagdish Sheth and Ronald A. Fullerton (eds), Research in Marketing: Explorations in the History of Marketing (Supplement 6), Greenwich, CT: JAI Press, Inc., pp. 167-82.
68. Witkowski, Terrence H. (1996), ‘Farmers bargaining: buying and selling as a subject in American genre painting, 1835-1868', Journal of Macromarketing, 17 (Fall), 84-101.
69. Witkowski, Terrence H. (2001), ‘The commercial building as a promotional tool in American marketing history, 1800-1940', in Terrence H.Witkowski (ed.), Milestones in Marketing History, Long Beach, CA: Association for Historical Research in Marketing, pp. 199-210.
70. Witkowski, Terrence H. (2003), ‘World War II poster campaigns: preaching frugality to American consumers’, Journal of Advertising, 32 (Spring), 69-82.
71. Witkowski, Terrence H. (2004), ‘Re-gendering consumer agency in mid-nineteenth-century America: a visual understanding’, Consumption, Markets, and Culture, 7 (September), 261-83.
72. Witkowski, Terrence H. and Ellen Hogan (1999), ‘Home front consumers: an oral history of California women during World War II’, in Peggy Cunningham and David Bussiere (eds), Marketing History: The Total Package, East Lansing: Michigan State University, pp. 151-64.
73. Wren, Daniel (1987), ‘Management history: issues and ideas for teaching and research’, Journal of Management, 13, 339-50.