Opportunism in buyer-supplier relations: New insights from quantitative synthesis

Journal of Marketing Channels

Volumn 16, Issue 1, 2009, Pages 43-75

  Hawkins, Timothy ^a   Knipper, Michael G ^b   Strutton, David ^b  

^a USAF   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Buyer supplier relationships; Meta analysis; Opportunism; Social exchange theory; Transaction cost economics

Indexed keywords

EID: 61449223665     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690802147961     Document Type: Article

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